Brandwik School
Building the store is the easy half.
The hard half is everything after launch. School is the free set of tracks for that half — currently being written.
The tracks
Four planned tracks. None are published yet, so nothing below is a link.
Track 01
Launch a store
From an empty subdomain to something a stranger can buy from: catalogue, pricing, checkout, domain.
Track 02
Find your first customers
Where the first hundred buyers actually come from when you have no audience and no ad budget.
Track 03
Marketing that fits one person
Email, SMS and content you can keep up with alone — the flows worth setting up before anything else.
Track 04
Read your own numbers
Which metrics tell you something, which ones are noise, and what to change when a number moves.
Want one of these sooner than the others? Say so and it moves up the list.